Alicja Olszewski is the Demand Generation and Content Development Manager at GE Vernova’s Electrification business where she leads content development and marketing initiatives that drive growth across the electrification and grid modernization landscape. With a strong background in B2B content strategy, she develops integrated campaigns, thought leadership collateral, and technical marketing materials, in addition to conducting editorial reviews that connect innovation with customer impact. Prior to her current role, Alicja served as a Senior Content Strategist where she helped shape the narrative for the Electrification portfolio – bridging complex technologies with accessible storytelling. A graduate of the University of Toronto with an Hon. Bachelor of Arts in English, Alicja also completed studies at Oxford University, where she deepened her expertise in writing and communication, informing her strategic approach to marketing – translating technical expertise into human-centric brand awareness.